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Christmas in July

Christmas in Julyby Traci Brosman

I know it seems way too early to be thinking about Christmas. However, I need you to take a break from your summer for just a moment and think about your marketing plan for the holidays. For many the holidays will be a time when less income is coming in the doors and new clients will be just a trickle.Continue Reading

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Picture, Picture in your Post

Stay out of trouble in the ever changing world of graphicsWritten by: Gail Sophia Edgell

Every day we see hundreds of pictures on blogs and social media.  There are certainly some pluses to this…it attracts attention to the post and engages the reader, but there are some downsides to posting pictures that you will want to know about.Continue Reading

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Google Business replaces Google Places

Google Business allows your clients and potential clients an easy way to find you.
By Traci Brosman

One of the best ways to market your business has been Google Places and now Google has made it even easier and more important for you to take advantage of their free advertising through Google Business.

Google Business allows your clients and potential clients an easy way to find you by searching for you on Google, Google Maps and.Continue Reading

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The Marketing Rule You Need to Know About

So what is the Zeigarnik Principle?Marketing has a lot of rules, but this rule has been around since the test of time.  In fact it was named after a Russian Psychologist/Psychiatrist, Bluma Zeigarnik.

So what is the Zeigarnik Principle?

One of the easiest ways to utilize this principle is never end a page with a period. Continue Reading

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Video Contests Get More Patients

by Traci Brosman

Video Contests Get More PatientsCreate more engagement with clients and potential clients with a video contest. Using a video contest is a great way to not only create more engagement through all of your social media channels but also to enhance your social proof.Continue Reading

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Get Exposed….Explode Your Business

Written by: Gail Sophia Edgell

Get Exposed through business marketingAre you getting business exposure?  So many times we have talked to professionals and they think that magically patients or customers are going to show up at their doorstep.  Well guess what, this is rarely the case.Continue Reading

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Are you taking a Gamble in your Business?

By: Gail Sophia Edgell

 

Gamble in your business, but make them calculated.

 

This past weekend was the Kentucky Derby, so what better time to discuss gambling, right?  I am sure most of you either bet among family members or actually went to an establishment to place a “real” bet. Continue Reading

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The Art of Setting Priorities: Three Tips to Make Your Life Simpler

by Traci Brosman

Have you ever felt that you were so busy chasing new clients that you were neglecting the clients you already had? Do you ever feel like you are running around like a chicken with your head cut off?Continue Reading

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Four Business Lessons Learned from Seattle’s Public Market

Written by: Gail Sophia Edgell

 

 

 

 

 

Just recently I had the opportunity to visit one of the most famous fish markets in Seattle.  Some time ago, I did read a book about their customer service, but seeing it in real life I gained a whole new perspective and some questions for you to ponder. Continue Reading

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Facebook Attempts to Eliminate Spam

Written by: Traci Brosman

Few things you should know regarding Facebook’s new rules.We all get tired of spam. However, as a business owner it is a difficult line to balance between marketing your products and services well and spamming your intended targets.

Here are a few things you should know regarding Facebook’s new rules.Continue Reading

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